Our team at Landor was tasked with creating an identity for "Grin Up," a non profit organization aimed at promoting healthier and happier smiles to children and teens. The concept I designed against was centered around the idea of community. Together, the community can embrace a healthier oral lifestyle to lead happier lives. This inspired the logo to have a neighborhood-shaped toothbrush. To further apply this in the community, the toothbrush logo is placed upright on flags to mimic giant toothbrushes planted in the community soil. The star piece of the campaign is the Grin Up 'Ground, a playground children can play on centered around toothbrushing themes.
*This project is conceptual and presented only for student portfolio purposes.
Landor / Branding